Long Read
The slow craft of redesigning a brand you love
How a small studio led a year-long rebrand without losing what made the original quietly great.
Linh Pham12 min read
The archive
Stories for makers, in 240+ pages.
Two years of essays, interviews and field notes — searchable by topic, format and author.
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Eight worlds of work.
Editor's selection
Long reads worth your time.
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Interview
On building software for thinking, with Aiko Tanaka
A conversation about the small interface choices that quietly shape how we write.
Théo Beaumont10 min read
Essay
What we lose when every brand sounds witty
On the strange sameness of branded voice — and what to write instead.
Mara Okafor8 min read
Trending this week
10 stories the studio is reading.
Updated every Monday. Sorted by what our team and readers are quietly returning to.
The slow craft of redesigning a brand you love
Branding12 min readLinh PhamOn building software for thinking
UI/UX Design10 min readThéo BeaumontWhat we lose when every brand sounds witty
Branding8 min readMara OkaforNotebooks, not Figma: the analog return
Creative Inspiration6 min readMara OkaforFounders who design: lessons from a year
Startup Stories11 min readThéo BeaumontAI for moodboards: a contrarian take
AI for Creators9 min readLinh PhamTypography as service design
UI/UX Design7 min readAiko TanakaSlow tools for fast minds
Productivity6 min readMara OkaforField notes from a remote brainstorm week
Freelance & Remote5 min readMara OkaforA studio diary from Saigon
Digital Lifestyle5 min readThéo Beaumont
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